Saudi Arabia is now a country on the move. Cultural festivals fill its parks, art installations dot the financial district, and English mingles with Arabic in swanky restaurants where expat consultants, creatives, and entrepreneurs are beginning to find a foothold. The doors are open – visas easier, branding slicker – and what was once closed off to all but pilgrims, diplomats and business moguls is now positioning itself as one of the most intriguing luxury travel destinations of our time.
“The Middle East is among the world’s fastest growing markets for travel and this is supported by a number of factors,” said Peter Hechler, senior vice president, head of regional operations of the Banyan Group. The brand of luxury properties has stunning lodging in AlUla. “The Saudi government’s Vision 2030 initiative, with significant investments in tourism infrastructure and cultural heritage, is driving the sector forward. Improved international air connectivity and growing global interest in unique cultural experiences have also made Saudi Arabia more accessible and of interest.
Those seeking luxury with depth will find themselves seated at the front row of a country in a moment of reinvention. Here are five ways to begin understanding Saudi Arabia – through its cities, its heritage, its landscapes, and most importantly, its culture of hospitality that ties it all together.
A TALE OF TWO CITIES
Source: CNA
