Labubu
Labubu is a line of collectible monster dolls designed by artist Kasing Lung and produced by Pop Mart, which became a global viral phenomenon and one of the most searched toy products of 2025.
Featuring sharp teeth, big eyes, and an unmistakably impish grin, these fuzzy collectible dolls achieved a level of global obsession rarely seen for a toy product since the height of earlier collectible crazes.
A Distinctive Monster Design
Labubu dolls, designed by Hong Kong-born illustrator Kasing Lung, feature a distinctive design with sharp teeth and large eyes, loosely inspired by Nordic mythology.
Produced Through Blind Boxes
The dolls are sold by Chinese toy company Pop Mart largely through "blind box" packaging, meaning buyers don't know exactly which variant they'll receive until opening it, fueling repeat purchases.
Celebrity-Driven Global Virality
Labubu's popularity surged dramatically after being spotted with several international celebrities, transforming it from a niche collectible into a genuine global cultural phenomenon throughout 2025.
A Top Trending Search Topic
Labubu ranked among Google's top trending search topics of 2025, reflecting both its viral popularity and the intense secondary resale market that developed around rare variants.
