The term often refers to stealth actions by social media platforms to limit a post’s visibility. And it’s been coming up a lot lately.
Just last month, Elon Musk — Twitter’s new billionaire owner — used the term in the context of the so-called Twitter Files, internal company documents released with his authorization.
They showed that Twitter officials had debated blocking the New York Post’s reporting on Hunter Biden, son of the current president, a month before the 2020 election. Mr. Musk said the documents proved the company’s leaders at the time had engaged in shadow banning.
Twitter initially defended its action on the grounds that the reporting was unverified but later said it would change its policy for similar content.
Source: New York Times