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Hasbro Entertainment and Animaj have launched Lumee, a joint venture aimed at spearheading digital advertising sales and striking brand partnership in the kids’ content space.
Lumee will bring together Hasbro’s and Animaj’s portfolios of flagship brands, ranging from “Peppa Pig” to “Transformers,” “Pocoyo” and “Maya the Bee.”
Through the new banner, Animaj – which is a next-generation kids media company backed by strategic investor HarbourView Equity Partners — will handle these IP’s across film, television, animation and digital, through YouTube, connected TV and AVOD/Fast platforms. The joint venture is now operational and in talks with major advertisers. Together,…
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