It is Bad Bunny’s time.
Fresh off winning Album of the Year at the Grammys and delivering a message straight to the Trump administration, the singer is slated to be the featured act at halftime of Super Bowl LX.
And with that responsibility comes a big-time payday.
Right? Actually, it’s not likely.
In fact, Bad Bunny is not scheduled to be paid a dime from the NFL to perform at the Super Bowl, and that is not unusual. As Cosmopolitan noted, the 13-minute performance is viewed a free concert for fans, and a commercial for the headliner’s discography by the NFL.
“We do not pay the artists,” an NFL spokesperson told Forbes back in 2016. “We cover expenses and production costs.”
Cosmo said that the show has sponsors — Apple Music has been the sponsor for the past few halftime shows — and they partner with the NFL to cover the cost of the performance such as the stage and outfits.
While the NFL does not pay the performers, it is unclear if the sponsors do kick in some money there, so it is possible he could still get a check for the big game.
Cosmo noted that even if he does not get paid from Apple Music for the show, he will likely score a major boost in streamers — noting that Kendrick Lamar’s saw a 430 percent increase in Spotify streams after his performance last year — so it could pay off for him there.
“After a major live show, many fans head straight to Spotify,” Monica Herrera Damashek, head of label partnerships at Spotify, told the outlet. “This surge in streaming translates directly into increased revenue for artists and their teams. While each artist has their own agreement with rights holders — details that Spotify isn’t directly involved in — we do see the impact in our payouts. These cultural moments consistently drive significant boosts in both streams and earnings.”
