Carr graduated from Drake in 1978 and was appointed president of Black Entertainment Television in December 2025.
NEW YORK — Drake University is highlighting one of its alumni.
Louis Carr, who graduated from the School of Journalism and Mass Communication in 1978, was appointed president of Black Entertainment Television (BET) in December.
Carr has spent nearly 40 years at BET, generating billions in advertising sales and creating and holding strong partnerships with companies like Procter & Gamble, McDonald’s, Meta and Toyota, according to a December release from Paramount.
“Louis’ leadership has been integral to BET’s success for nearly four decades,” said George Cheeks, Chair of TV Media at Paramount. “His vision for the future will drive innovation, deepen BET’s cultural impact, and position the brand for continued growth.”
Paramount said Carr’s leadership “transformed the multicultural advertising landscape, connected global corporations to Black and Brown communities, and positioned BET as the premier destination for Black audiences worldwide.”
“BET and its commitment to Black and Brown communities has been my life’s work,” Carr said.” It’s a privilege to lead the brand to the next level of excellence and impact.”
