Seoul
Seoul is the capital of South Korea and a global center of technology and popular culture, having become a major driver of worldwide interest in K-pop, Korean film, and Korean cuisine.
Rebuilt almost entirely after devastating destruction during the Korean War, Seoul transformed within a few decades into one of the most technologically advanced and culturally influential cities in the world.
Rebuilding After War
Much of Seoul was destroyed during the Korean War in the early 1950s, and the city's subsequent reconstruction and rapid economic growth became known as the "Miracle on the Han River."
A Global Pop Culture Capital
Seoul has become the epicenter of the global Korean Wave, or "Hallyu," driving worldwide interest in K-pop music, Korean television dramas, and Korean cinema.
A Technology Powerhouse
The city is home to major global technology companies including Samsung, and is known for having some of the fastest and most widely available internet infrastructure of any major city in the world.
Rising Global Search Interest
Seoul has seen substantially increased global search interest in recent years, driven in large part by the international popularity of Korean entertainment, food, and beauty products.
