FOR HIM AND HER
Right from its conceptualisation phase, Ng knew that she wanted the Tattoo collection to be genderless. “Both men and women have tattoos, and I’ve always wanted to do a gender neutral collection. Given that the style of this collection is a lot more edgy, I think both men and women can wear it,” Ng explained.
Through the years, Ng has noticed a lot more men shopping for high jewellery. “Men have a lot more options these days when it comes to shopping. Back in the day, they did have options for clothes and shoes, but not so much for jewellery. They were shopping in the women’s section to see if there was anything less feminine that they could wear.”
In the US and UK, Ng’s designs have also been picked by male celebrities to wear on the red carpet or at events. These include rapper Machine Gun Kelly, and actor Henry Golding.
Ng is certain that this trend will also take off in Asia. Here in Singapore, male clients have increasingly approached Simone Jewels for bespoke pieces. “They come in and they are a lot more detailed in sharing exactly what they want,” said Ng. “They don’t just say they want something chunky or trendy. It’s all about storytelling, like making something that reminds them of their alma mater, or incorporating their children’s initials.”
In fact, the first jewellery piece sold in the Tattoo collection was purchased by a male client. The piece is the Beauty of Courage brooch cum pendant, which can also be worn as a necklace. It features an unheated chrome tourmaline, tanzanite and diamonds in 18k white, rose and black gold.
Source: CNA
