All ears on hot button issues ahead of Malaysia state polls, with rising popularity of podcasts among politicians

“If you want to find out if it is true, you will have to find the article. For social media, sometimes it is not true, sometimes it is true. I do not believe 100 per cent,” he told CNA.

Despite the importance of such social media tools, politicians still go back to the basics by going on the ground to get up close and personal with their supporters.

But all the messaging and outreach, whether in person or online, are only important if voters are motivated to go to the ballot box.

VOTER APATHY

One key election concern this time round is voter apathy.

Some fear that not many Malaysians working overseas would return for the local polls, while others are worried that voters are getting tired of elections and politicians’ rhetoric.