Technology

Apple Black Friday Deals: Must-Shop Deals on AirPods, Apple Watch, iPad and Much More

Updated Nov. 23, 2023 11:54 a.m. PT

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Adam Oram is a Deals Writer at CNET. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as a Senior Writer at iMore, Deals Editor at Thrifter, and as an Apple Genius. His spare time is spent watching football (both kinds), playing Pokémon games, and eating vegan food.

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With Black Friday so close we can taste it, the shopping frenzy is on and the Apple deals have very much arrived in force. From the iPhone deals to the best deals on AirPods, laptops and iPads, Black Friday is an excellent excuse to upgrade your Apple gear. 

CNET’s team of over a dozen expert deal hunters and reviewers has spent more than 515 hours a week this November rounding up the best Black Friday Apple deals you can already shop, so you don’t have to scour the internet for the best prices. With the exception of a handful of the accessories, the products below have undergone hands-on reviews from CNET experts, and most are highly recommended, up to and including being awarded a CNET Editors’ Choice. We’ll continue to update this page as more deals pop up throughout the month, so be sure to check back often for the best bargains available.

Our absolute favorite Black Friday Apple deals of 2023

These are the top Apple promos available right now, according to our deal experts, with steep discounts on products that CNET staff rated highly following hands-on review time.

apple-watch-series-9

Act fast to score Apple’s latest smartwatch at its Black Friday price. A huge $70 discount applies to a variety of color and size configurations at Amazon so you can take your pick and make the most of record-low pricing.

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The front and back of a gray iPad tablet against a teal background.

This early Amazon bargain saves you $99 on this entry-level Apple tablet, dropping the starting price down to just $230. This is the lowest it has ever gone and an ideal pickup as a first iPad. 

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The Apple AirPods Pro 2 are displayed against a red background.

Snag Apple’s noise-canceling AirPods Pro a their best price ever with this limited-time Walmart sale. These are the Lightning-equipped version, not the refreshed USB-C model, but other than the charging port they’re essentially identical.

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Apple MacBook Air M1 in gold color

Apple Pencil 2nd-gen

Pair your Black Friday iPad purchase with the Apple Pencil 2 at $40 off. The second-gen Apple stylus can be yours for just $89. 

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Read our Apple Pencil 2 preview.

Black Friday AirPods deals

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Apple

Black Friday Apple Watch deals

The Apple Watch Series 9 is displayed against a yellow background.

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Black Friday Mac deals

Apple Space Black MacBook Pro

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Black Friday iPad deals

The front and back of a gray iPad tablet against a teal background.

Apple/CNET

Black Friday Apple TV deals

Apple TV 4K 2021

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Black Friday Apple accessory deals

Four Apple AirTag Bluetooth trackers against a black background.

Apple/CNET

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Robert Rodriguez/CNET

Will Apple offer Black Friday discounts?

As in previous years, Apple won’t be directly discounting its own products for Black Friday 2023. Instead, the company will be dishing out free Apple gift cards with the purchase of select devices and accessories. That ranges from $50 with the purchase of a HomePod, Apple Pencil or Apple Watch to $200 with select Mac models. Its gift card promo starts on Nov. 24 and runs through Nov. 27. Though it’s effectively a discount on your next purchase at Apple, if it’s immediate dollar discounts you’re after, it’s best to shop elsewhere. 

Do AirPods go on sale for Black Friday?

Absolutely! AirPods are a hot-ticket item around Black Friday, but you don’t have to wait until Nov. 24 to shop them on sale. As you’ll see above, plenty of the season’s best Black Friday AirPods deals are already with discounts on everything from the AirPods Pro to the AirPods Max. 

Where can I find the best Black Friday Apple deals? 

Though Apple might not be the go-to place for deals, plenty of third-party retailers also stock Apple gear and are out to tempt buyers with steep discounts during Black Friday and Cyber Monday. There are already several Amazon Black Friday deals on Apple devices like iPads and Apple Watches, plus we know Walmart’s Black Friday sale has a $69 AirPods deal that is sure to be popular. Best Buy, Target, B&H Photo and many more stores are also be cutting Apple prices to entice shoppers into their seasonal sales.

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Source: CNET

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