Apple to hold fall event on Sept. 9, new iPhones expected

:Apple said on Monday it will hold its fall event on Sept. 9 in Cupertino, California, during which it is expected to launch its new iPhone series.

Analysts see a strong upgrade cycle for the new iPhone series and Apple is expected to launch what they call the biggest software upgrade for the iOS.

It includes artificial intelligence features, with rivals such as Samsung having been quicker to roll out similar services.