LOS ANGELES: The bitter conflict between actors, writers and other creative professionals and the major movie and TV studios represents a flashpoint in the radical transformation roiling the entertainment industry. The ongoing strikes by the Writers Guild of America and the Screen Actors Guild were sparked in part by artificial intelligence and its use in the movie industry.
Both actors and writers fear that the major studios, including Amazon/MGM, Apple, Disney/ABC/Fox, NBCUniversal, Netflix, Paramount/CBS, Sony, Warner Bros and HBO, will use generative artificial intelligence (AI) to exploit them. Generative AI is a form of artificial intelligence that learns from text and images to automatically produce new written and visual works.
So what specifically are the writers and actors afraid of? I’m a professor of cinematic arts. I conducted a brief exercise that illustrates the answer.
I typed the following sentence into ChatGPT: Create a script for a 5-minute film featuring Barbie and Ken. In seconds, a script appeared.
Next, I asked for a shot list, a breakdown of every camera shot needed for the film. Again, a response appeared almost instantly, featuring not only a “montage of fun activities”, but also a fancy flashback sequence. The closing line suggested a wide shot showing “Barbie and Ken walking away from the beach together, hand in hand”.
Next, on a text-to-video platform, I typed these words into a box labelled “Prompt”: “Cinematic movie shot of Margot Robbie as Barbie walking near the beach, early morning light, pink sun rays illuminating the screen, tall green grass, photographic detail, film grain.”
About a minute later, a 3-second video appeared. It showed a svelte blond woman walking on the beach. Is it Margot Robbie? Is it Barbie? It’s hard to say. I decided to add my own face in place of Robbie’s just for fun, and in seconds, I’ve made the swap.
I now have a moving image clip on my desktop that I can add to the script and shot list, and I’m well on my way to crafting a short film starring someone sort of like Margot Robbie as Barbie.
FEARS OF AI
None of this material is particularly good. The script lacks tension and poetic grace. The shot list is uninspired. And the video is just plain weird-looking.
Source: CNA
