How this man from one of Kuala Lumpur’s oldest tea businesses is changing the way young people consume tea

In the heart of Kuala Lumpur, amid the bustling streets and echoes of the past, the legacy of Koh Chin continues to flourish through the hands of its fourth-generation torchbearer, PC Koh. As one of the heirs to Koh Chuan Huat Tea Merchants Sdn Bhd, a family-run tea business dating back to the 1930s, PC Koh and other members of his generation are embarking on a journey of tradition, rebellion, and the renaissance of the drink with Beca Tea.

Koh explains how Koh Chin, his great-grandfather, who arrived in Malaysia in the 1920s, peddled tea from a tin trunk pulled alongside a trishaw, locally known as a beca. The family officially established Koh Chuan Huat Tea Merchants in 1931, and it has been operating ever since along Jalan Tun HS Lee, and still sells to B2B clients today.