REFRAMING THE ISSUE
For many activists, the goal now is to reframe climate change as a tangible and economic issue that resonates beyond traditional environmental circles.
Among them is renowned environmentalist Bill McKibben, who helped organise the “Sun Day” initiative. He said the campaign spurred around 500 events across the US to “celebrate” the power of clean energy.
“It’s now the obvious, commonsense, straightforward way to power the planet,” he told CNA.
The approach marks a shift from the massive climate marches and disruptive, attention-grabbing events of recent years.
Instead of focusing on abstract moral appeals, activists are linking climate action to bread-and-butter issues – including electricity bills and employment.
“You’ve got to figure out what meets the moment,” McKibben noted.
“But when there are opportunities to reach out to people and say, here is a way forward that will save you money and that will help the planet, then seize it. There’s no reason not to.”
Source: CNA
