Weddings are big business in India, with shops cashing in on the elaborate aspirations of young couples

SHOPS WHERE FASHION MEETS AFFORDABILITY

While Chandni Chowk has for decades sold wedding outfits, what has changed is the customisation of outfits. This is often done at no extra cost.

For bride-to-be Priyanka Gadua, a Bollywood star’s wedding outfit was what had in mind on her first visit to the 17th century market, where foreign tourists often get their first taste of India. 

She is getting engaged soon but did not want to splurge, so she found a close copy of the lehenga she had in mind.

“I wanted to buy just one outfit,” she said. “But with the budget I had set for myself, I found two. So I’m very happy.”

While big designer brands cater to richer clients, regular Indians turn to these small shops where fashion meets affordability. 

Most couples will shop for six to seven outfits because wedding events usually last a week.

Ms Suman Dua, who has visited Chandni Chowk for wedding outfits for both her son and daughter, said: “We prefer shopping at this market because you get so much variety here, whether you are looking for a budget outfit or something more expensive. 

“You can buy not just the traditional North Indian outfit here. You can buy sarees too.”