The Hollywood Sign
The Hollywood Sign is a landmark sign in the Hollywood Hills of Los Angeles, California, originally built as an advertisement and now serving as a global symbol of the American film industry.
Originally erected as a temporary advertisement for a real estate development, this sign's unexpected survival transformed it into one of the most recognized symbols of the entire entertainment industry.
Originally a Real Estate Advertisement
The Hollywood Sign was originally erected in 1923 as a temporary advertisement for a local real estate development, not intended as a permanent landmark.
A Global Symbol of Film
The sign has become a global symbol of the American film industry, closely associated with Hollywood's status as the historic center of moviemaking.
Significant Historical Changes
The sign's original text and structure have changed significantly since 1923, including the eventual removal of additional letters that were part of the original real estate advertisement.
A Protected and Preserved Landmark
The Hollywood Sign is now protected and preserved as a significant cultural landmark, drawing significant tourist interest despite restricted direct access.