Bad Bunny
Bad Bunny is a Puerto Rican musician and one of the most streamed artists in the world, known for popularizing Latin trap and reggaeton on a global scale.
Rising from working as a grocery store bagger while uploading music online, Bad Bunny became one of the defining global music stars of his generation without ever abandoning Spanish-language lyrics for English crossover hits.
From SoundCloud to Global Stardom
Bad Bunny, born Benito Antonio Martínez Ocasio, began uploading music to SoundCloud while working a day job, building an audience that eventually caught the attention of major record labels.
Redefining Latin Music's Global Reach
Bad Bunny became one of the best-selling and most-streamed artists in the world while performing almost entirely in Spanish, challenging assumptions about what required English lyrics to achieve global crossover success.
Super Bowl Halftime Show
Bad Bunny headlined the Super Bowl LX halftime show, a milestone moment reflecting his mainstream American cultural reach, alongside continued dominance of global streaming charts.
Beyond Music
Bad Bunny has also expanded into acting and professional wrestling appearances, further broadening his cultural footprint beyond the music industry alone.
